The Briefs

Regular orientation for leaders navigating technical uncertainty with restraint, judgment, and intent.

The Discovery Lens: Vetting AI Before You Spend a Cent

The Discovery Lens: Vetting AI Before You Spend a Cent

Moving from Capabilities-First to Context-First AI The Discovery Lens begins with a diagnostic. Before committing capital to your next project, […]
The General Contractor Model: Leading AI Without the Code

The General Contractor Model: Leading AI Without the Code

Moving from Technical Labor to Strategic Clarity Before you hire your first technical builder, you must verify your blueprint. Use […]
The Quiet Win: Why Small Successes Outperform Moonshots

The Quiet Win: Why Small Successes Outperform Moonshots

The media loves the ‘moonshot,’ but strategic leaders know that real profit is found in the Quiet Win. Before you […]
The Friction Lens: Why Your Frustration is Your Best Strategy

The Friction Lens: Why Your Frustration is Your Best Strategy

Most AI strategies start with the tool; we start with the friction. Before you buy another 50-page roadmap, use the […]
The Human Boundary: Protecting the Work That Only You Can Do

The Human Boundary: Protecting the Work That Only You Can Do

The greatest threat AI poses isn’t replacement—it’s the lazy surrender of your unique human authority. Before you hand over the […]
The Myth of the Universal Tool: Why “Best” is a Dangerous Metric

The Myth of the Universal Tool: Why “Best” is a Dangerous Metric

In high-stakes decision-making, the ‘best’ tool doesn’t exist—only the one that fits your chassis. Before you waste another month forcing […]

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